Collaboration Between California Competes and Univision’s Political and Advocacy Group Highlights Latino Californians’ Views on Higher Education

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California Competes recently cohosted a set of briefings which revealed new poll data that shine a light on what registered Latino voters in California think about higher education and where change is needed. The results of a survey conducted by Univision’s Political and Advocacy Group in collaboration with California Competes show that Latino Californians who plan to attend college, as well as their parents, believe our next governor should make higher education a top priority.

74% of registered Latino voters will be influenced by higher education in this election.

During the events, California Competes presented education and workforce data on Latino Californians from our newest publication, Opportunity Imbalance: Race, Gender, and California’s Education-to-Employment Pipeline.

California Competes Executive Director Lande Ajose joined Univision’s Political and Advocacy Group Senior Vice President Chiqui Cartagena for the March 21st event in Los Angeles along with Los Angeles Community College District Trustee Andra Hoffman and Campaign for College Opportunity President Michele Siqueiros.

California Competes Leadership Council member and former state senator Carol Liu joined Ms. Cartagena for the March 23rd event in Sacramento along with Sacramento State Assistant Vice President of Strategic Diversity Initiatives Viridiana Diaz and California Community Colleges Deputy Chancellor Daisy Gonzales.

Key survey findings include:

  • Only half (48%) of potential Latino college students say they know enough about higher education options to make a good choice (vs. nearly 70% of Non-Latinos).
  • Three out of four potential Latino college students plan to work while in college.
  • 40% of potential Latino college students are the first generation in their family planning to enroll in higher education.

Learn more about what registered Latino voters think about higher education in California Competes’ latest blog co-authored by Executive Director Lande Ajose and California Competes Leadership Council member and former state senator Carol Liu.

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