Joanna Rosenthal

Joanna Rosenthal leads the organization’s strategic communications efforts. Joanna brings 15 years of combined experience in communications and journalism to her role as Communications Director. Her areas of expertise include media relations, advocacy campaigns, and designing data-driven strategies to raise awareness.

Ms. Rosenthal began her career as a television news journalist while working for CNN as she completed her undergraduate degree. She covered major stories including the Florida presidential election recount of 2000 and the 9/11 hijackers’ path through South Florida. She later worked as a reporter for local broadcast affiliates in Richmond, Atlanta, and Indianapolis. Her reporting earned Emmy and Edward R. Murrow awards, as well as numerous honors from state broadcasting associations. Ms. Rosenthal transitioned to strategic communications in 2011, leading public relations and development initiatives for the Alzheimer’s Association in Indiana and Massachusetts. Since moving to California in 2017, she has focused her work in education.

Ms. Rosenthal holds a BS in Communications from the University of Miami.

What motivates you to advance California Competes's mission?

"I am deeply committed to ensuring that our young people, as well as adult learners, have access to advanced training and degrees in California. It’s good for our community, and it’s good for our economy. Doors are closed to millions of Californians who don’t have the credentials they need to secure the best opportunities. I’m optimistic that we can and will do better for them and for the California employers who will benefit from their talents."

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